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Friday, 31 October 2008

Charity Begins At....................Old Trafford !

manchester united unicef unitedRyan Giggs, Rio Ferdinand and Patrice Evra have joined forces with UNICEF to front a new AIDS awareness advertising campaign in Sierra Leone.

The trio have teamed up to promote HIV and AIDS prevention amongst the country’s three million young people, many of whom are at increasing risk of HIV and AIDS. Recent figures suggest there has been a 75% increase in new HIV infections in Sierra Leone, while few youngsters understand how to protect themselves against the virus. With low awareness of the dangers, and infection rates rapidly rising, the need to reach young people with accurate information to encourage them to change their sexual behaviour is vital.

In Sierra Leone, United’s players enjoy an unrivalled high profile and are instantly recognised as role models. Realising this popularity and the power of football to reach the country’s young people, the advertising campaign features each player delivering a unique HIV and AIDS prevention message. The messages focus on three key themes: stigma, encouraging safe sexual practice and getting tested.

This campaign marks the latest stage in Manchester United’s commitment to combating HIV and AIDS through the United for UNICEF partnership......Back To Home Page

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